@SocialMarketingWithRob



Personal Branding Statement

Rafiki—the wise mentor from The Lion King—helped Simba find his path, his roar, and that’s exactly what I do for consumer brands. As a Full Sail University Digital Marketing M.S. candidate, I use branding, UX, SEO, and analytics to make sure consumers see you. In the great Circle of Life, my background stems from journalism, photography, and theatre, I’m a master communicator who knows how to turn engagement into impact. Like Rafiki lifting Simba, I help brands find their voice, their audience, and their place in the market. Hakuna Matata—marketing is my second nature, and with me, your brand is in good hands, shining brighter than Mufasa`s ghost in the night sky.

Disclaimer: This website is a component of the Master of Science program at Full Sail University. This graduate program culminates a comprehensive Digital Marketing plan & portfolio examples for a student-selected case study organization (Kelston Marketing in Southlake, TX). While the coursework utilizes a real organization, it is not directly reflective of or approved by them.


Certificates:

  • Google: Google Analytics (GA4,) Google Ads Search, AI Essentials, Foundations of Digital Marketing & E-Commerce
  • SEMrush: SEO Certification, Backlink Management
  • HubSpot Academy: Social Media Marketing
  • Job Prepped: PPC, Lead Generation, Email Marketing, SEO
  • LinkedIn Learning: Generative AI for Digital Marketers
  • University of North Texas: Data Visualization
  • Section (ProfAi): AI Proficiency

Blog

When Big Ideas Backfire: What Ring’s Super Bowl Ad Teaches Modern Marketers About Risk and Trust

A bold Super Bowl campaign meant to showcase innovation sparked public backlash, forcing a rapid corporate reversal and raising deeper questions about brand partnerships, consumer perception, and accountability. The moment illustrates how high-visibility marketing amplifies both opportunity and risk, especially when trust is involved. For modern marketers, the lesson is clear: creative ambition must be…

Final Mastery

Robert Warren 12-17-2025 Final Mastery I can’t believe it! I have officially completed the Digital Marketing M.S. program at Full Sail University! Thanks to ALL my fellow classmates and professors! How exciting, yet sad to be over! This program was both intense and rewarding. I now leave with the ability to connect ideas into strategy.…


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